Victoria's Secrets was established in San Francisco in 1970 by Roy Raymond. The idea of the concept was to create an atmoshere similar to that of a victorian boudouir. Today the Vicroria’s Secrets lingerie is the top performer in this industry and is a leading retailer by operating more than 1000 stores only across the United States of America.
The world’s most glamurous lingerie is sexy, youthful and romantic. Women and men recognize Victoria’s Secrets as the place to buy elegant lingerie, but also chic clothes, attractive swimwear, extravagant shoes or parfumes. The agressive marketing strategy transformed the brand in the best known brand and brought it a great fame.
The big success came with Grace Nichols, the president of Victoria’s Secrets. Under Nichol’s leadership Victoria’s Secrets become one of the top 10 recognized brands in the world. The shows and the catalogs become more revealing and the models more voluptous.
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